B2B Marketers Examining Successful TikTok Campaign

TikTok is becoming a must platform for influencer advertising and social media promotion. Marketers reveal that TikTok is not moderately a fun based app that gathers amusing and trendy clips. The platform preferred as the best marketing feature to upsurge product awareness, boost traffic to a web page and obtain a lot of user-generated content for a less portion of a charge related to other social media channels. Let’s take an in-depth insight of highlights that brands pursue to accomplish a positive tiktok campaign.

A Preface Of Hierarchical TikTok Campaign

The overall route includes finding apt creators for the campaign, partnering the influencers, forming the inventive storytelling, performing desired campaign style, and gaining outcomes for analysis, including impressions, likes, shares, and comments building it as analytical data.

More businesses are acquiring curiosity in TikTok marketing practices and updating about the suitable advertising feature that the TikTok can offer to them. Below, marketers have planned some instructions and plans that would support in launching a positive marketing TikTok movement.

Form Similar Contestant’s Analysis – Collect statistics by performing a SWOT analysis (Strength-Weakness-Opportunity-Threat) to know what has operated and what has not controlled an entrant brand. This study helps reduce time and investments and offers the brand thought of the diversified audience’s fascinating interests and needs.

Form Content With High Engagement – While brands reach this stage, plan strategies that will best interest the viewers and absorb them to participate in it. Clean & reliable #UnbottleApnaSwag, #BigBillionStar, and others are specific examples of engaging campaigns performed on TikTok, which were competent to gather 15.6 billion and around 8 billion views correspondingly, signifying the influence of making upright content that absorbs many communities.

To enhance Visibility with Marketing: TikTok provides three kinds of advertisement techniques-

  • In-Feed Native Ads– Brands’ need to place a bid for an ad on the TikTok platform for their commercials to run; Small videos or dynamic ads as per the partiality of the product.
  • Brand Takeover Ads– Brand’s Ad (Video clip/promo) will appear as soon as a desired TikTok followers or communities open the app.
  • Hashtag Challenges- Endorsed hashtag challenges that are invested by brands appeal straight traffic on or after the designed hashtag page.

Associate With The Influencer

Utilizing paid ads post on the app, brands must select to collaborate with TikTok creators who yield high organic reach. Tips to be noticed by brands are –

  • What does your brand’s influencer followers need? How do followers respond?
  • What sort of content do your creators make (influencer’s role)?

Offer A Strong Call-to-action

Over an Ad or an Influencer advertising movement, each B2B advertisers and brand holder’s purpose is to form the followers to visit their product website/purchase the manufactured goods or create a lead. Thus it is significant that brands offer a savvy call-to-action link. TikTok a user-generating content channel, therefore it is vital that the content crafted for the app should be original, relevant, and entertaining to brand it go viral. It is sensible to initiate a TikTok Operation with influential influencers as they can build a ripple consequence, which will more drive to a higher volume of user-generated content. Some ideas that will assist brands in creating more effect:

  1. Practice Suitable Hashtag– Attractive, quirky, and savvy to pronounce hashtag.
  2. Content Phase– Publish content when the followers are accessible to view it!
  3. Significance is the Crucial– Brands must ensure that they are sharing info in a significant way.
  4. Go Multi-LingualPost videos in different languages for extended reach.
  5. Recognize Participation– Brand Followers welcomes updates of brands and services through posts in TikTok.
  6. Expressive Connect– The core of the content is the vital tie-breaker in TikTok

TikTok is changing out to be further than just an amusing app – it can be a valuable advertising tool for any product. Analyze it out through a hashtag challenge and acquire an excellent result of what it worth reaching brand full-on TikTok. Marketers obtain a lot of user-generated content to engage followers on a brand page, advancing your product presence, raising the stream of followers to your site, associating with eCommerce or another app, and highlighting brand services and products to different audiences around the world much better than other existing platforms.

11 Tips Every New TikToker Need To Know

Nowadays, TikTok has become more popular among Gen Z and Millennials, with more than eight hundred million active users all over the world. So, there is no chance that you haven’t come across a TikTok video. You would have come across the TikTok videos, at least on other social media platforms. If you’re looking to create your videos on TikTok, these tips will help you out. If you’re trying to improve your content’s reach, you can subscribe to bubblegum.me and buy various TikTok services from it.

Here, we’ll discuss 12 tips that every new TikTok user needs to consider.

Tips That Every TikToker Should Know

  1. Offline Viewing

If you like a video on TikTok, you can easily share using the TikTok app’s sharing option. But, you can also download the video to make it available for offline viewing too. To do that, you will need to tap onto the share icon and click on the “Save Video” option to download the video to your iPhone or Android device. In some videos, you cannot see the save video option. That’s because the user would have blocked the facility of others downloading the videos.

  1. Convert Videos Into GIFs

Saving videos is a simple one, but there is another excellent feature. You can turn your short-videos into GIFs. To turn into a GIF, you will need to click on the share option and then select “Share as GIF” to download them into your device. After downloading, you can share the GIF via message or any other social media platform. The GIFs contain a TikTok watermark.

  1. Upload Multiple Videos

Uploading multiple videos is very simple, using the TikTok app. Click on to the plus sign at the bottom in the navigation bar. Then select the “Upload” option at the bottom-right corner. In your videos gallery, click onto the “Multiple” button and select as many video clips as you want to upload.

  1. Turn Your Video Into Live Wallpaper

TikTok is full of creative and innovative videos. Starting from cats to random people’s attractive videos, you can convert it into your mobile’s live wallpaper. It is applicable for both android and iPhone devices. The process may vary based on the tools, but the result is creating an animated TikTok live wallpaper for your home or lock screen. 

  1. Connect Using Codes

In TikTok, there are codes to help you connect with your favorite brands, friends, and even with your tiktok followers. At the top of your profile, you will see the TikTok code icon. You can tap on it to get your profile’s code. You can also scan other QR codes to check out their profile.

  1. Report Inappropriate Content

TikTok is for all categories of users, even kids. If you see any harassment, bullying, or graphic content that is inappropriate to the users, you can report them by choosing the “Report option” in the Share icon. Then you can give the reason and send it for review.

  1. View All Your Favourites

Your favorite videos, hashtags, and sounds don’t go anywhere. In your profile, there is an icon that resembles a bookmark; click onto it. Here you will find all the videos that you favorited. Not only videos but also you can see all your favorite hashtags, sounds, and video effects too. 

  1. Hide Disturbing Sounds And Users

TikTok is a platform where you can see the content that you want. If you do not like a video having annoying sounds or a user, you can long-press on the video and click onto the option “More.” Then you can either choose an option to hide videos from that user or sound. The option appears only to the videos that appear in your home section. 

  1. Perform Quick Actions

While watching a video, you can perform a duet or react to those videos. You can get these options on the “Share” icon at the side of the videos.

  1. Conserve Data Usage

If you do not have Wi-Fi, then using TikTok may consume a large amount of data. You can use the “Data saver” option to use less data, but videos will play at lesser resolution or take a longer time to play.

  1. Test New Features Earlier

To test the new features earlier, you will need to join the beta program. It is available for both Android and iPhone devices. For android phones, you will have to go to TikTok’s play store page, whereas for the iPhone, you will need to use the “Join TikTok Testers “option.

Conclusion

If you are a new user, you wouldn’t have come across these options while creating the videos. We hope you will make use of the above options and have a more exceptional experience on TikTok.

TikTok Advertising Tips- To Be Focused While Focusing On The Latest Trends.

The TikTok has cropped up it’s featuring in helping the business to market their brand. The TikTok magnifies the platform users with its interesting short-term video clip concept; likewise, it supports for branding with the video ads. Twitrounds explains the tips to be concentrated while making a business video. 

TikTok Advertising Tips

Many of the users spend time on TikTok just by scrolling the videos to entertain themselves. And some may be checking for any product related video to find some details. For getting visitors to your video, it has to be developed very impressively and innovatively in the content. It is not assured that the visitors who cross your video does not pay attention to watch it unless it is attractive. The video which has less quality does not get more views and engagement for your brand. Some business account will last for many days, weeks to make a plan on video making. The best account profile with a high-quality picture has to be created.

  1. Create Relatable Content

Among the 1.2 billion users, the audience base is compassed of maximum youngsters; if your target audience matches the teenagers, it is necessary to design your brand video impressive to grab their attention. Your brand video must contain the content related to the business operations and brand or product specifications. The presentation of the video content should be highly concentrated to frame the scenes appropriately. The TikTok permits the video of length 15 seconds to 60 seconds, so the video content has to be compressed to deliver the quality content. The first 5 to 10 seconds of the video makes the audience to watch your video entirely or leave it intermediately by just ignoring it. In order to make the audience stay watching the video until the end, it has to be developed fantabulously.

The organic promotion will help to reach the people with consumption of some time; paid advertising allows the business to reach the target audience quickly. The people who have your industry interest can react to your video and contact you for any inquires and requirements. 

For both marketing method, the video has to be configured highly qualified with the necessary content and rich effects on the video. TikTok offers many inbuilt filters and sound effects to make the video complete and adorable. The video must include the exciting brand elements to make the audience watch your video. Buying Free TikTok Likes Trial will gain more brand followers for your video.

The title of the video must be unique and reliable to induce the audience to open your video. Include the necessary hashtag to get more search and view for the video; the hashtags helps in generating more traffic for your business. 

  1. Collaborate With Influencers 

Influencer marketing is the right choice of the marketing strategy for the business that has initiated marketing in the TikTok and has fewer followers. Based on your business type, check for the relevant industry influencers, and collaborate with them to get large followings for your brand account. It can be possible in a way, that the industry influencers have their own audiences who listen to the comments of influencer about the brand products before they make a purchase, the influencer motivates their group audience about your brand’s specific features to make them follow your brand and generate leads.

There are many types of influencers available in the market to broadcast your ad; the micro-influencers are the most preferable one for the small-sized business, where it holds the audience range of 0 to 10000 followers. Other influencers like macro, mega, referrers, advocate, and loyalists will have its own operations fits for large audience base operations. 

  1. Going Live Promotion

Another vital possibility of featuring ads to get more engagement is going live such as giveaways and contests. For these types of promotions, the video content has to be solely captivated and beneficial to make the audience to take part in it. Include with the bombarding content meters to cheer the audience to engage and become your long term followers. The hashtag challenges can be organized to cover the broad audience in a single time.  

The live contest must be entertaining and make the audience provide more user-generated content to connect with them closely. 

For any advertisement, the video must be enriched with interesting facts and alluring content to reach the audience’s mind and make them screen your profile. The valuable ads drive the marketing campaign to find your target audience and make them as your followers; through effective customer handling, the followers can be converted into your customers by making leads.

A New TikTok Advertising Feature For Business Marketing

The video application is currently unavoidable when it is targeting Gen-Z audiences. At this moment, there is no way for the advertisers and marketers to cross this platform for other marketing options. Flymesocial has analyzed the latest advertisement feature of TikTok and suggests to implement it for business marketing. 

Among the enormous advertisement feature, the Hashtag Challenge has received an ample response among the marketers and the users. Many brands have been using this challenge to promote their brand to a broad audience.  

What is the Hashtag Challenge?

A TikTok Hashtag Challenge happens when you encourage the users to create or recreate the content of your posted video. The TikTok’s new Hashtag Challenge is the new advertising format for brands to allow the user to make their own video content for the brand and publish it using the brand hashtags. It is related to influence marketing by creating fun on the travel journey.  

While the Influencer marketing industry has exploded over many years, TikTok also creates a way to implement influencer marketing in new trends.   

How To Implement A Hashtag Challenge For Your Business?

Similar to Instagram, hashtag plays a significant role in the TikTok. These are the primary ways where the users find and share content by searching it. The communities are built using hashtags. Using hashtags, the content creators make the most of the platform. 

Along with the Native ads and brand takeovers, the hashtag is an effective way to get high brand recognition. It is not identical to the performance on Instagram, entirely varies with its unique methods. 

The companies have the concrete goals to conduct Hashtag Challenges. The purpose of the Hashtag Challenge can be generating brand awareness, creating product awareness, and generating leads for new service. The marketers carry you the Hashtag Challenge with a clear purpose, so they can assess whether the campaign was successful or not. 

The business which has massive followers can make a Hashtag Challenge to explore its brand reach to a broad audience at a time. To create a Hashtag Challenge, you have to develop a video with exciting elements to attract the audience. Get Free TikTok Likes Trial to maximize the followers for your business account. 

Why TikTokers Love Hashtag Challenges?

The TikTokers are highly interested in participating in the Hashtag Challenge is due to its content-creating activities. The user can develop the content in their own way. Users love to create innovative content through the Hashtag Challenges of various genres. If the users generate quality content videos clearly, it will go viral and get a brand engagement quickly. Encountering the Hashtag Challenge is easy for the users, as it does not take them more than a few clicks.  

The business that starts the Hashtag Challenge can refer to some introductory videos available in the market. The users look for the latest trending challenges and different meters. So the video you use for the Hashtag Challenge has to be developed based on the trending matter and include the exciting factors. 

Lets us look about the popular Hashtag Challenge on the TikTok, roaring the platform with enormous numbers of followers.  

Guess, the popular fashionable Denim brand has partnered with TikTok for an interactive video campaign using the hashtag #InMyDenim. The challenge was launched on September 6, 2019; it was the first brand that started the Hashtag Challenge. While the brand began its campaign, the user’s feed was filled with this challenge by directing to the sponsored #InMyDenim challenge. The popular TikTok users have undertaken this challenge by creating their video, and it becomes viral due to glamorous enchanted on the video; many users have been influenced to make new videos, and the millions of users had come up with the videos. The Guess had tied very close into the TikTok audience and made the communities jump on the trends.  

Likewise, to make a trendy challenge on the TikTok, it is necessary to derive an idea on the video and develop it, respectively. The followers will deliver many videos by using your brand hashtag will help to make large engagement on the brand, and extensive usage of hashtags results with more traffic for your landing page. Pairing up with the influencers will help to make your Hashtag Challenge to meet many audiences. So far, the most successful hashtags have created a massive impression among the users to attempt it. 

Whatever the purpose of the challenge, the Hashtag Challenge is one of the effective ways for the brand to reach a vast audience at a time. However, these results are produced by large sector companies with an investment of money to run a campaign.

How To Turn TikTok Followers Into YouTube Subscribers

TikTok is the leading social media with 500M users and supporting 75 languages across India and other parts of Asia. TikTok has proved to be fertile ground for the user who likes to build a community around their content. With its outstanding musical features, it has a great response among the audience by downloading over 1.2 billion times. Apart from entertainment, it acts as a marketing forum for many businesses.

Business Marketing on TikTok

A business that would like to explore using TikTok can make it easier by maintaining a business account with consistent video updates. The TikTok videos act as a source for establishing your brand. The video has to be manipulated with exciting features to attract the audience. The TikTok user does not listen to all their feeds; based on the title and interest, the audience views it and encourages it.  

Through Organic and Paid promotion, TikTok acts as the best medium to connect with your business followers. The fan base can be increased by adding the audience required meter to the video. This makes the audience to get benefit from your video, and they reach you for further business deals. Get Free TikTok Fans Trial to gain more followers in a short period. 

As many businesses have attained the best results by making use of this platform, but it does not fit all kinds of business. There may be a situation where your business followers might be in another media, and they may be non-user of TikTok. Based on the business nature and audience specification, the media marketing platform differs to meet the audience closely.  

These days many social media applications come into existence for supporting the business; it is mandatory for the company to fabricate its business account on each media such as Facebook, YouTube, Instagram, Snapchat, and Pinterest. 

Here Trollishly has described the marketing of your TikTok video out of the platform to cover the large audience base and making your existing followers connect you on other media. This will magnify the business engagement rate and replicate the follower’s ratio.

As TikTok does not have anything like a list of subscribers, similar to YouTube, it only has the likes and followers list. You can get more YouTube subscribers for your TikTok video through YouTube channel. It can be made possible by undergoing three ways.  

Three Ways to Migrate Your TikTok Audience on YouTube

To connect followers easily, giving the YouTube channel name as the same as the TikTok account name.

  1. Use the content that made popular on the TikTok

It is easier to motivate your audience to join you on YouTube by sharing channel links literally, but it is not assured at every level of marketing. You can make it by sharing your most popular video on TikTok, which identifies you among the user. Sharing your own content with other media does not raise copyright issues. After you share the videos on YouTube, your existing followers will move forward to enjoy the video again and would like to subscribe to your YouTube channel for future videos. If the videos are product-related will make the audience expect your next video. This highly has the chance to subscribe to your YouTube channel. 

  1. Understand How YouTube works

There are many similarities between YouTube and TikTok. As both are video-centric platforms, the responses will differ based on the platform characteristics. YouTube is composed of all genres of videos with no limitations of video specifications in size and duration of the session. The user interest varies, so the quality and the content of the video must be eminent to make the audience view your video. Based on the YouTube algorithm, the video has to be fastened to make more views and to increase subscribers for your channel. 

  1. Give Your TikTok Fans a reason to follow your YouTube channel

It is crucial to provide a convincing reason for your TikTok followers to follow your YouTube channel. You can encourage to let them know about your business operation and behind the scene content in a long duration to expose your brand loyalty. This can be done strategically by adding a YouTube channel link to your TikTok profile. The user will be curious to find your offline activities and helps in trusting your brand. You can also ask suggestions to your TikTok users about the post they would like to see on YouTube. This makes you connect with their interests and helps to get more subscribers.   

By connecting the followers on YouTube, there will be a possibility of getting more followers for your business and increase the conversion rate.

How to get started with Influencer marketing on Instagram

Instagram is a powerful social media marketing platform for many businesses who are looking to expand the business visibility of their products or services. Instagram has over more than 2 billion active users worldwide, where more than 500 million active users check at least one business every day. Instagram has a greater emphasis on Influencer marketing to promote businesses of any size and shape.

Instagram is the best social media platform for user’s engagements and the ability to connect with potential followers. Instagram is a powerful visual marketing platform that attracts the younger generation, such as Generation Z and Millennial more than other giant social media platforms such as Facebook, Twitter, YouTube, and much more. Influencer marketing is highly increasing on Instagram, where brands collaborate with relationships to reach a wider range of audiences.  

Influencer marketing on Instagram

Influencer marketing on Instagram yields desired results. The idea is working with celebrities or Instagrammers with higher account credibility to drive brand awareness by reaching a more extensive range of audiences globally. The premises and the primary mechanics of Influencer marketing on Instagram are the same as marketing on other platforms and have never changed. Influencer marketing on Instagram is highly effective with flymesocial, and now you need to determine whether your business marketing on Instagram is the best option.

There are many compelling results on why your business needs to market on Instagram through Influencer sponsorship.

Massive reach- Instagram is the second most popular social media in the world.

High Engagement rate- Instagram is the most engaging social media network where the average interaction per post is 26% more. In contrast, the most popular social media, Facebook has an average of 16% interaction.

Influencer’s choice– Instagram is an excellent platform for the Influencer marketing campaign by making use of free instagram followers. Many micro-influencers prefer using Instagram as their influencing platform, where more than 60% of users say Instagram is the most effective platform to engage their target audience.

How to find the right influencer

Identifying the right influence is challenging, whether on Instagram or on other platforms. To find the influencer, determine what you are looking for in an influencer? What characteristic that defines your ideal audience, and how they are relevant to your brand and campaign. Another essential aspect is that any influencer you choose should be creative and engaging. Follow these useful steps to identify the potential influencer to promote your brand:

  • Search for branded hashtags
  • Search for relevant hashtags
  • Use the right tool to measure influencer metrics

Getting started with Instagram Influencer marketing

Instagram is an effective platform for collaborating and partnering with Influencers, and it is a great idea to get started on Instagram for Influencer marketing campaigns. Here are some of the essential tips that every brand should consider before executing the Influencer marketing campaign on Instagram.

Set clear goal and objectives

There are certain things that you need to consider before starting a campaign on Instagram. Set clear goals and objectives, how to increase brand awareness, how you want to promote a product launch, how do you want to drive more traffic, how would you wish to increase the lead to deal conversions.

Based on your ultimate goal, marketers need to define their requirements to give influencers a better idea of your business campaign, which helps you to understand what kind of metrics will be relevant to your campaign. For example, if your ultimate campaign is to raise brand awareness, Instagram metrics such as reach, impressions, engagements would be pertinent to your goal.

Look for ideal influencers

Once you have determined your ultimate goal and objective, the next step is the process of defining and identifying the right influencer to promote your business. Let’s have a look at a few handy points that every marketer need to consider when defining their right Instagram Influencer:

  • Reach
  • Niche
  • Voice
  • Engagement rate

Decide on collaboration structure

After identifying the ideal influencer by measuring their metrics, marketers need to decide on which influencer they are going to work with and how to collaborate with Influencers. It is essential to negotiate some of the important factors with your ideal influencers. The factors are:

Campaign time frame– Clearly communicate about content posting types, deadlines, and Influencer campaign time frame. This would make your report tracking analysis easier.

Content usage rights– Request full content usage rights from the influencer. This content right will help you to repurpose influencers content on social media ads, website testimonials, and much more.

Content production– Have an agreement on your content expectation on the campaign to promote your brand and have a discussion on the content quantity, quality, types, and much more.

Compensation- Be prepared for any compensation.

FTC (Federal Trade Commission) Regulations– FTC has some regulations and guidelines and marketers need to understand guidelines and provide accurate information to Influencers thoroughly.

Measure your Instagram marketing performance through Instagram Analytics

Instagram is a powerful marketing platform that has over more than 25 million business profiles, and over 500 million active users follow at least one business page daily. With the widespread demographics and over 1 billion active Instagram users, it is safer to mention that Instagram is a rapidly rising platform. Marketers and business promote their product, brand, or service on Instagram. And businesses are finding true value on Instagram as a marketing platform.

Every brand should measure their Instagram analytics to identify what strategy works best and what needs improvement. Also, social media service providers like twitrounds offer the best Instagram services to increase your Instagram account popularity. Instagram insights gives you detailed information on various factors like, who viewed your profile or content? How Instagram content and stories are performing? What value your Instagram account drives? Let’s have a look at the four types of Instagram analytics that every user needs to track to measure their performance.

  • Instagram profile Analytics
  • Instagram Audience Analytics
  • Instagram Post Analytics
  • Instagram Stories Analytics

Instagram profile Analytics

Instagram profile analytics helps to regulate insights on your profile page for a week. There are several features that you can track and review from ‘My profile page’ insights. Let’s dig deep into each metrics for which each user will have access to:

Impressions: Impression metrics calculate the number of times your content or post has been viewed during the time frame.

Reach: Reach calculates the total number of different Instagram accounts that have seen your Instagram content.

Interactions: Interaction metrics calculate the number of actions taken by other Instagram users on your account.

Mentions: Mention metrics are the number of times your Instagram accounts handle has been mentioned by other Instagram users.

Profile visits: The profile visits metric calculates the number of profile views over a week.

Website clicks: Website clicks helps to measure how many the number of times viewers have clicked your website or landing page link that you have added on your Instagram profile.

Call/email clicks: Call or email clicks calculates the total number of time visitors have clicked the call or email button from your Instagram profile.

Instagram Audience Analytics

It is essential to find the right target audience on Instagram to promote any brands or services. In addition to this, try using free Instagram likes services to check how it works for your business. Audience demographics play an essential role in identifying the ideal followers or audience to market your content. Instagram audience analytics helps to find whether the content aligns with your target audience by tracking who is seeing and interacting with your posts. Audience analytics provides dedicated information about your target audience. Also, there are some metrics that you need to pay full attention to gain more profit. They are:

  • Top location
  • Age demographics
  • Gender
  • Follower time duration
  • Follower active days

Instagram Post Analytics

Instagram post Analytics tracks metrics to see how specific message is resonating with your target audience. After establishing your profile action and determining your target audience, you should track individual post analytics to check how your content works well with your audience. Instagram post analytics includes the below metrics:

  • Interactions
  • Discovery
  • Follows
  • Reach
  • Comments
  • Saves
  • Impressions

Instagram Story Analytics

Instagram stories are dominating the platform and gains more audience attention. Instagram stories allow users to share moments in the form of a series of photos or videos, and everything together appears as a slide show on Instagram. Business creates Instagram story ads to promote their brand, product, or service. Instagram stories continue to grow in popularity and allow brands to attract new potential audiences. The following metrics should be measured to gain the performance of Instagram stories:

  • Impressions: the total number of times your account has been viewed
  • Reach: The total number of unique account views
  • Exits: The total number of times, users exited your story mid-way through
  • Replies: Total number of responses to video or picture story
  • People Insights: Number of accounts have seen component of your story

Conclusion

Businesses of any size and shape can increase their brand awareness, boost their account traffic, and gain more potential audiences to increase their lead to deal conversions. It is essential to create specific goals and objectives to determine effective marketing strategy and to keep an eye on your growth rate. Measure your performance each time to fine-tune your marketing strategies.

How TikTok Grabbed The Eyeballs Of The Marketers

The Unflinching Growth:

TikTok has grown into the most preferred platform among the marketers over Facebook and Instagram. The ever-growing user base of TikTok is the factor that has made marketers choose this lip-synching application. In 2019, TikTok was the most downloaded application on the App Store. Today, the platform has around 800 million active users globally, which have naturally driven marketers towards it. TikTok has reached this mark in the course of five years. This is still a dream for many of its contemporaries. Thus, the unprecedented reach this platform garnered has made brands to use bubblegum tiktok likes and to enter into it to find new prospects and to maximize their conversion rates.

Statistics and research results also built trust among the brands and marketers that they could easily spot their prospects if they had their presence on the lip-synching application. Today, TikTok stands first in the table of the social platform with the most number of younger users. TikTok has become the homeland of Millennials and Generation Z, who form the majority of the user base of this application. Many people are looking to have their presence on this lip-synching application. Though it is widely considered that only youngsters are more on this platform, today, the platform has also caught the attention of mid-age people. We have come across TikTok videos of mid-age people becoming viral frequently in recent days. Thus, the social application has influenced everyone irrespective of the age. The fame attained by TikTok is not viable for everyone. TikTok has raised the bars for all the new platforms that are about to make their first move.

The growing user base of this platform has etched an irreplaceable for it. Since it is believed that video consumption will increase in the coming years, being a video platform, it will benefit TikTok in manifolds.  Today TikTok has a stronghold across all the consumer superpower countries.

The Growing User Base:

The lip-synching application is enjoying a massive fanbase in the economic superpower countries like the USA and India. India tops the list of most number of TikTok users with over 119 million users, followed by the USA with 40 million users. Russia, Brazil, Mexico are the other countries in the top 10 list. Thus, TikTok has a good user base across all the developed and developing countries, making it an unavoidable platform among the marketers. Following this, marketers are on the lookout for ways to garner the attention of the people on this platform.

They are in search of ways to come up with content that would align with the characteristics of the lip-syncing application. On the other hand, brands are roping with influencers on the TikTok platform. One of the significant factors that are attributed to the growth of this platform is the influencers on this platform, who made people glue with this platform through their engaging TikTok videos. Influencers on TikTok buy tiktok followers and are enjoying a vast fanbase than that of on the other platforms. The increasing reach for influencers alongside the rise in the user base has made marketers go with this platform without any second thought.

Taking Over The Spot Of Facebook:

On the other hand, many marketers have opined that they are witnessing very fewer conversion rates on Facebook. This is also another factor that has prompted brands to move to TikTok, owing to its increasing user count. Many people are looking to have their presence on the lip-synching application to gain fame through the application. Many brands are aiming to gain popularity for their brand name through TikTok. To make this possible, they are following many measures to increase the credibility of their brand. Many brands have come up with new strategies to maximize their reach at ease. They buy tiktok likes and are looking to harness the platform in the best possible way. They are planning strategies and are coming with hashtag challenges that drive people to take part in it. Introducing such measures are helping brands on a large scale since it helps them to build a strong bond with the people. One of the best outstanding examples from recent times is the super bowl TikTok challenge that has uplifted the reach of the sporting event in a wide range. Super Bowl has become part of the headlines of many countries where baseball is not bothered about. Thus, following such measures, many are effectively monetizing this platform.