How to get started with Influencer marketing on Instagram

Instagram is a powerful social media marketing platform for many businesses who are looking to expand the business visibility of their products or services. Instagram has over more than 2 billion active users worldwide, where more than 500 million active users check at least one business every day. Instagram has a greater emphasis on Influencer marketing to promote businesses of any size and shape.

Instagram is the best social media platform for user’s engagements and the ability to connect with potential followers. Instagram is a powerful visual marketing platform that attracts the younger generation, such as Generation Z and Millennial more than other giant social media platforms such as Facebook, Twitter, YouTube, and much more. Influencer marketing is highly increasing on Instagram, where brands collaborate with relationships to reach a wider range of audiences.  

Influencer marketing on Instagram

Influencer marketing on Instagram yields desired results. The idea is working with celebrities or Instagrammers with higher account credibility to drive brand awareness by reaching a more extensive range of audiences globally. The premises and the primary mechanics of Influencer marketing on Instagram are the same as marketing on other platforms and have never changed. Influencer marketing on Instagram is highly effective with flymesocial, and now you need to determine whether your business marketing on Instagram is the best option.

There are many compelling results on why your business needs to market on Instagram through Influencer sponsorship.

Massive reach- Instagram is the second most popular social media in the world.

High Engagement rate- Instagram is the most engaging social media network where the average interaction per post is 26% more. In contrast, the most popular social media, Facebook has an average of 16% interaction.

Influencer’s choice– Instagram is an excellent platform for the Influencer marketing campaign by making use of free instagram followers. Many micro-influencers prefer using Instagram as their influencing platform, where more than 60% of users say Instagram is the most effective platform to engage their target audience.

How to find the right influencer

Identifying the right influence is challenging, whether on Instagram or on other platforms. To find the influencer, determine what you are looking for in an influencer? What characteristic that defines your ideal audience, and how they are relevant to your brand and campaign. Another essential aspect is that any influencer you choose should be creative and engaging. Follow these useful steps to identify the potential influencer to promote your brand:

  • Search for branded hashtags
  • Search for relevant hashtags
  • Use the right tool to measure influencer metrics

Getting started with Instagram Influencer marketing

Instagram is an effective platform for collaborating and partnering with Influencers, and it is a great idea to get started on Instagram for Influencer marketing campaigns. Here are some of the essential tips that every brand should consider before executing the Influencer marketing campaign on Instagram.

Set clear goal and objectives

There are certain things that you need to consider before starting a campaign on Instagram. Set clear goals and objectives, how to increase brand awareness, how you want to promote a product launch, how do you want to drive more traffic, how would you wish to increase the lead to deal conversions.

Based on your ultimate goal, marketers need to define their requirements to give influencers a better idea of your business campaign, which helps you to understand what kind of metrics will be relevant to your campaign. For example, if your ultimate campaign is to raise brand awareness, Instagram metrics such as reach, impressions, engagements would be pertinent to your goal.

Look for ideal influencers

Once you have determined your ultimate goal and objective, the next step is the process of defining and identifying the right influencer to promote your business. Let’s have a look at a few handy points that every marketer need to consider when defining their right Instagram Influencer:

  • Reach
  • Niche
  • Voice
  • Engagement rate

Decide on collaboration structure

After identifying the ideal influencer by measuring their metrics, marketers need to decide on which influencer they are going to work with and how to collaborate with Influencers. It is essential to negotiate some of the important factors with your ideal influencers. The factors are:

Campaign time frame– Clearly communicate about content posting types, deadlines, and Influencer campaign time frame. This would make your report tracking analysis easier.

Content usage rights– Request full content usage rights from the influencer. This content right will help you to repurpose influencers content on social media ads, website testimonials, and much more.

Content production– Have an agreement on your content expectation on the campaign to promote your brand and have a discussion on the content quantity, quality, types, and much more.

Compensation- Be prepared for any compensation.

FTC (Federal Trade Commission) Regulations– FTC has some regulations and guidelines and marketers need to understand guidelines and provide accurate information to Influencers thoroughly.

Measure your Instagram marketing performance through Instagram Analytics

Instagram is a powerful marketing platform that has over more than 25 million business profiles, and over 500 million active users follow at least one business page daily. With the widespread demographics and over 1 billion active Instagram users, it is safer to mention that Instagram is a rapidly rising platform. Marketers and business promote their product, brand, or service on Instagram. And businesses are finding true value on Instagram as a marketing platform.

Every brand should measure their Instagram analytics to identify what strategy works best and what needs improvement. Also, social media service providers like twitrounds offer the best Instagram services to increase your Instagram account popularity. Instagram insights gives you detailed information on various factors like, who viewed your profile or content? How Instagram content and stories are performing? What value your Instagram account drives? Let’s have a look at the four types of Instagram analytics that every user needs to track to measure their performance.

  • Instagram profile Analytics
  • Instagram Audience Analytics
  • Instagram Post Analytics
  • Instagram Stories Analytics

Instagram profile Analytics

Instagram profile analytics helps to regulate insights on your profile page for a week. There are several features that you can track and review from ‘My profile page’ insights. Let’s dig deep into each metrics for which each user will have access to:

Impressions: Impression metrics calculate the number of times your content or post has been viewed during the time frame.

Reach: Reach calculates the total number of different Instagram accounts that have seen your Instagram content.

Interactions: Interaction metrics calculate the number of actions taken by other Instagram users on your account.

Mentions: Mention metrics are the number of times your Instagram accounts handle has been mentioned by other Instagram users.

Profile visits: The profile visits metric calculates the number of profile views over a week.

Website clicks: Website clicks helps to measure how many the number of times viewers have clicked your website or landing page link that you have added on your Instagram profile.

Call/email clicks: Call or email clicks calculates the total number of time visitors have clicked the call or email button from your Instagram profile.

Instagram Audience Analytics

It is essential to find the right target audience on Instagram to promote any brands or services. In addition to this, try using free Instagram likes services to check how it works for your business. Audience demographics play an essential role in identifying the ideal followers or audience to market your content. Instagram audience analytics helps to find whether the content aligns with your target audience by tracking who is seeing and interacting with your posts. Audience analytics provides dedicated information about your target audience. Also, there are some metrics that you need to pay full attention to gain more profit. They are:

  • Top location
  • Age demographics
  • Gender
  • Follower time duration
  • Follower active days

Instagram Post Analytics

Instagram post Analytics tracks metrics to see how specific message is resonating with your target audience. After establishing your profile action and determining your target audience, you should track individual post analytics to check how your content works well with your audience. Instagram post analytics includes the below metrics:

  • Interactions
  • Discovery
  • Follows
  • Reach
  • Comments
  • Saves
  • Impressions

Instagram Story Analytics

Instagram stories are dominating the platform and gains more audience attention. Instagram stories allow users to share moments in the form of a series of photos or videos, and everything together appears as a slide show on Instagram. Business creates Instagram story ads to promote their brand, product, or service. Instagram stories continue to grow in popularity and allow brands to attract new potential audiences. The following metrics should be measured to gain the performance of Instagram stories:

  • Impressions: the total number of times your account has been viewed
  • Reach: The total number of unique account views
  • Exits: The total number of times, users exited your story mid-way through
  • Replies: Total number of responses to video or picture story
  • People Insights: Number of accounts have seen component of your story

Conclusion

Businesses of any size and shape can increase their brand awareness, boost their account traffic, and gain more potential audiences to increase their lead to deal conversions. It is essential to create specific goals and objectives to determine effective marketing strategy and to keep an eye on your growth rate. Measure your performance each time to fine-tune your marketing strategies.